Strategi Komunikasi Pemasaran Pelayanan Kesehatan Rumah Sakit Pemerintah Untuk Masyarakat Umum

A good communication strategy is a that can establish or position person appropriately in with his her partner, so as to achieve the stated goals. The research objective was determine effect of advertising, sales promotion, publicity on direct marketing government hospital health services for general public. Data analysis using path method. sample selected probability sampling technique. 100 visitors because number considered be representative existing population. Classical assumption testing carried out normality test, linearity heteroscedasticity and multicollinearity test. were analyzed by multiple linear regression analysis, diagrams. Processing data SPSS software version 26.00. results show there are indirect positive significant influences between marketing. This means more publicity, conclusion study shows increased through strategies consisting promotion publicity. Advertising isn't only influence